Zakaria Sassioui

Zakaria Sassioui

AI & Data Architect

AI that moves the business forward.

I architect data and AI products that turn fragmented information into useful decisions, reliable workflows, and software people can actually operate.

Discuss a project

Strategy, architecture, and production engineering, connected from the first decision to the live system.

Cofounder & CTO

Ads to Cash

At AdsToCash, I lead the technical architecture and development of the optimization engine that turns campaign data into explainable, controllable, and executable budget decisions.

  • Product architecture
  • AI agents
  • Marketing operations

Where I work

Four connected layers, built around the decision you need to make.

The engagement can start with one difficult problem or cover the full path from data collection to a production system.

01

Web data extraction and market intelligence

I design pipelines that collect, structure, and refresh data from multiple web sources. These systems can observe markets, compare offerings, detect changes, and supply data to analytics, matching, and decision tools.

  • Multi-source collection
  • Structuring and normalization
  • Change detection
  • Analysis-ready data

02

Intelligent matching, search and recommendations

I design systems that connect similar data even when descriptions, formats, or attributes differ. They combine natural language processing, computer vision, and similarity models to compare text and images, improve search, and produce relevant recommendations.

  • Natural language processing
  • Computer vision
  • Semantic search
  • Recommendation systems

03

Predictive analytics and machine learning

Move from historical reporting to models for forecasting, scoring, segmentation, and prioritization. The work includes evaluation, deployment, and the monitoring needed after launch.

  • Forecasting
  • Scoring
  • Segmentation
  • Model operations

04

AI architecture, agents and automation

Design cloud architectures, integrations, orchestration, and agent workflows that connect to real business processes. Every automated step keeps a clear owner, boundary, and fallback.

  • Architecture
  • Agent workflows
  • Integrations
  • Deployment

Selected work

Systems built where data meets real operations.

The relationship is stated on every project. Employment, employer-delivered work, ventures, instruction, and collaboration are not interchangeable.

Ads to Cash · Current venture · Cofounder and CTO

Building the technical foundation for AI-driven marketing operations

Leading product and technology direction, including system architecture, AI agent workflows, automation, and the path from experimentation to production.

Product strategy · AI architecture · agents · automation

La Presse · Employment · Senior Data Scientist · 2022-2024

Search, recommendations, and predictive systems for a major newsroom

Work included semantic search, article similarity and recommendations, audience segmentation, donation prediction, internal AI tools, and cloud cost analysis.

Python · Snowflake · AWS · OpenSearch · applied ML

Planifika · Employment · Data Science and R&D · 2019-2022

Analytics and AI for asset management and maintenance planning

Led and structured applied R&D work involving computer vision, heuristic optimization, reporting automation, and analytics for infrastructure planning.

Python · TensorFlow · computer vision · Power BI · Azure

Radio-Canada · Hackathon and project experience · 2018-2019

From audio content to generated video summaries

Developed a prototype pipeline that moved from speech recognition and language processing to script creation and visual generation.

Speech-to-text · NLP · Node.js · Azure · Docker

THE UN KNOWN · AI and data leadership role · since 2025

AI systems for marketing operations

Work focuses on AI product development, internal knowledge systems, multi-agent orchestration, automation, and R&D planning.

LLM orchestration · RAG · automation · product architecture

Experience

Organizations that have been part of my journey.

Across data science, applied AI, entrepreneurship, projects, and teaching.

La Presse

Planifika

Ville de Lévis

Ville de Sherbrooke

Port de Montréal

ARTM

Ads to Cash

THE UN KNOWN

Radio-Canada

Cégep de Lévis

Recognition and contribution

Ideas tested in public, not kept in a slide deck.

Speaking and teaching are part of the practice: they force the work to be clear, useful, and open to scrutiny.

Generative AI instructor for businesses

Designed the content for a 60-hour generative AI course for businesses and taught the first cohort at Cégep de Lévis in 2026.

PyData 2024 speaker

Presented practical lessons from building semantic search in a production media environment.

Université Laval excellence scholarship

Academic excellence recognition during the 2017-2018 master's period, as recorded in the existing professional résumé.

Start with the decision

What needs to become clearer, faster, or automatic?

A useful first conversation covers the decision, available data, operational constraints, and what success must look like inside your organization.

zakaria@zakariasassioui.com

Montréal, Québec

6795 Rue Marconi, Suite 200, Montreal, Quebec H2S 3H8